These are addressing a range of issues, including the gender pay gap and the need to increase the number of leadership positions held by women. Posted: June 20 2018 For many years, community groups, academics and industry activists – including Women’s Health Victoria – have been raising awareness about stereotyping and sexualisation in advertising and advocating for change. Gender Inequality in Advertising. Read more about this hot topic today on AP's blog. Helen Southgate discusses gender inequality in the workplace - in advertising, in the affiliate marketing world and in conferences. This is an example of an article on the first hand experience of a woman who made a name for herself in an advertising industry dominated by men. ShEqual, a new initiative that aims to improve gender equality and address violence against women through the advertising industry, was launched in Australia this week. But this year’s ads reflected the impact of broader efforts toward gender equality on marketing and advertising. You can join us in taking action on this issue here . Posted by ... demonstrate this complicated relationship that large industry-dominating food companies create between women and food and depict the mystification of food products that maintain the acceptance of gender hierarchies in contemporary culture. But our industry has spawned a number of ground-breaking initiatives, such as the She Means Business conference at leading events industry trade show, IMEX, and the Fast Forward 15 mentoring programme. While the Mad Men-esque era of this industry has […] Proof is in the numbers: Here is a roundup of statistics that show why equality in the creative business will boost the bottom line. New advertising rules around gender stereotypes come into force today after the UK ad watchdog determined harmful stereotypes in advertising can contribute to inequality in society. With gender equality under the spotlight more than ever, there’s never been a better time to say goodbye to gender stereotypes within advertising and influence consumer behaviour in the right way. The advertising industry holds power at economic, social and cultural level around the world. The marketing/advertising industry historically has a reputation as being male dominated, unwelcoming towards women, and often downright-sexist. By Erin Lyons 14 Jun 2019 12:01 am Unstripping the Truth about Gender Inequality “Gender equality is a force for good, and also a force for growth,” said Marc Pritchard, Chief Brand Officer, Procter & Gamble, at the Girls’ Lounge at Cannes 2018. But advertising can also positively transform gender norms and to support and normalise gender equality. How Food Advertising Drives Gender Inequality. On International Women’s Day, DAC thought it would be relevant to take a look at women in digital marketing, and how we are represented in today’s flourishing marketing industry. Women in Sport report calls for action to create lasting change. Gender discrimination affects 40% of women in sports industry.